Eros Now is an Indian subscription based over-the-top, video on-demand entertainment and media platform, launched in 2012, and owned and controlled by Eros Digital. The network offers media streaming and video-on-demand services to its audience.
THE ASK
To meet global demand for the growing popularity of Bollywood films, Eros Now wanted to increase the distribution of its service to new devices, platforms, and service providers, and improve the quality of experience for these global audiences. They also wanted to limit ongoing engineering resources and be able to deliver to any device or platform as well as support emerging technologies such as Dolby Atmos and 4K UHD. Steep technology and platform licensing fees became a significant deterrent to traditional OVP and cloud-based streaming services. Eros Now needed to achieve the following:
- Deliver better video quality
- Reach global audiences
- Reallocate resources to research and innovation
- Reduce overall technology fees
THE SOLUTION
Our CDN solution provided an integrated streaming product with the capabilities to efficiently prepare and deliver video to any device while supporting emerging technologies such as Dolby Atmos and 4K UHO. Our state-of-the-art technology in a pre-integrated platform removed the roadblocks of building and maintaining a streaming technology stack while eliminating the financial barriers associated with switching vendors. Eros Now could scale its video operations without massive upfront investments in technologies and integration resources.
Our partners and DCT helped Eros Now achieve:
- Reduced video rebuffering
- Improved customer satisfaction
- Extended overall time per session
- Increased conversion of new and freemium viewers into paid subscriber
KEY IMPLEMENTATION
- A single, integrated platform for encoding, storage, delivery. personalization, and data
- A global delivery network built specifically for media
- Support for all major DRMs including license server management
- An innovative platform that continuously evolves with new technologies
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